Game Thinking

Game Thinking is the pioneering early design and user experience methodology developed by Amy Jo Kim, a world-renowned neuroscientist, psychologist, and game designer. With this method, Amy Jo Kim has redefined the engagement systems of giants such as Tesco, eBay, Covet Fashion, and Netflix.

Melazeta is the Italian ambassador for this methodology, certified Game Thinking directly by its creator, Amy Jo Kim, and partner for training and adoption of the method in Italy (visit gamethinking.io/italia/ ).

Game Thinking pioneered the idea of ​​applying game design to innovate the design and launch phases of both B2B and B2C products and services, in all types of industries.

Game Thinking is a proven system for creating lasting engagement around products and services to be launched or innovated in various fields:

• Marketing and Communication,
• Education and School Projects,
• Healthcare (prevention and rehabilitation),
• Change Management
• Training.

The Game Thinking method process is surprisingly fast and designed to provide you with certainty that you're on the right path to developing a successful product or service.

Game Thinking can be activated with specific programs, designed to meet different needs but with the same goal: creating and building customer engagement from scratch, maintaining it over time (retention), and above all developing products and services that meet concrete market needs (market fit). It can be applied in sectors such as health, fitness, and personal development to motivate users to adopt positive habits.

It consists of these important phases:

1. Hypothesis: The best way to have a good idea is to have lots of ideas (L. Pauling, scientist). Amy Jo Kim's advice at this stage is to have a solid vision combined with a relentless search for the truth. Moving beyond your ego will be difficult, but only the market will tell you if your idea is worth pursuing.
2. Empathy: Game Thinking teaches you to seek out and empathize with your most enthusiastic customers, your super fans, because they are the ones who will help you develop your next product or service.
3. Design: Now that your ideas are clear and you have clear market feedback, you can move on to the actual design. Here, game thinking helps us design a product experience capable of creating long-term engagement.
4. Playtest: We have now reached the prototyping stage, the phase in which the product or service is tested on a well-defined audience.
5. Validation: Now that you've run the initial tests, it's time to reflect on what you've discovered, exercising caution, setting aside the primary idea you're so attached to, taking feedback into account, and consciously guiding the development team.

The five phases of Game Thinking offer you innovative tools for achieving successful design and an engaging product or service.
To learn more, you can purchase the book, published in Italian by Dario Flaccovio Editore, with a preface by Lara Oliveti. You can contact us for a consultation or to schedule a customized training session.